12.1 what are trigger

12.1 What are trigger?

An trigger is used to react to a certain event (trigger), e.g. click of the mailing recipient - to take action. For example, the trigger can change data in the recipient profile, trigger the sending of a mailing or load data into a form.

From a technical point of view, trigger are small scripts that execute in the background exactly what the name of the trigger promises. In the E-Marketing Manager there are a whole range of ready-made triggers that you can simply use without having to worry about programming. An overview of all triggers and their function can be found in chapter Create or change triggers. It is possible to combine several triggers and have them executed one after the other. If the range of pre-defined triggers is not sufficient, you can also define your own triggers with Velocity Script and thus individually extend the range of functions of the E-Marketing Manager.

A trigger does not start automatically and execute something, even if it is marked as active. A trigger is always triggered by a specific trigger. Therefore, it must either be linked to a form that triggers something by calling or submitting it, or it must be linked to a link that triggers the trigger by clicking on it. For examples and special cases of use, please refer to chapter Usage of triggers.