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10 Statistics - To gain a broad view

Contents of this chapter

  • You will learn how to evaluate mailings according to recipients and reactions.

  • You will learn how to program statistical results for use in Excel (or other software).

  • You will learn how to use the Compare function to compare mailings.

  • You will determine the e-mail domains your mailing recipients use.

  • You can analyze your recipients by activity and find out how your mailing list is performing.

  • You are able to get an overview of all your mailings on a monthly basis.

  • You learn more about the general recipient behavior with the help of Customer Insights.

  • Find out which devices your recipients prefer to open and click with ยท You can then create and send individual reports by e-mail.