10.4 mailing dynamic

10.4 Mailing (dynamic)

With the dynamic report, the EMM offers the option of evaluating a mailing over a variable period of time, for example if it is sent continuously by an active campaign. This provides a clear presentation of all basic key figures in graphical form, which can be defined using dynamically adjustable dispatch periods (on a monthly basis and individually) and filters (mailing list, archive, etc.).

Fig. 9.19: The statistics show you the mailings sent, openers and clickers over time, the click average per clicker, the turnover and the best mailings in a ranking.